Strategy
Your Mission Statement is Not Your Message
Just because you work in public service does not mean you are legally required to be boring.
Andrew
August 2, 2025
Just because you work in public service does not mean you are legally required to be boring.
You’ve got one shot to captivate your reader. Make it count.
For all our love of words, some of the ones we use—out of habit and good intentions—are sabotaging the work we do.
Is political neutrality worth it? You might keep some donors, but you might alienate your staff and clients in the process.
In an age of content abundance driven by the ease of generative AI, readers demand authenticity.